Sarah Hunter: Transforming Officeworks with Visionary Leadership and Innovation
How Sarah Hunter’s Strategic Leadership is Shaping the Future of Officeworks

Introduction to Sarah Hunter and Officeworks
Sarah Hunter is the Managing Director of Officeworks, one of Australia’s leading suppliers of office products and solutions. Her leadership has been instrumental in the company’s growth and its forward-thinking approach to retail in the 21st century. Since assuming the role of Managing Director in 2019, Hunter has brought a wealth of experience from various sectors, including her prior roles at Coles and Gatwick Airport, shaping her into a visionary leader who is committed to excellence, innovation, and community engagement.
Her leadership style has led to significant transformations at Officeworks, focusing not only on enhancing customer experiences but also on fostering a culture of sustainability, diversity, and technological integration. This article takes a closer look at Sarah Hunter’s career, her leadership at Officeworks, and her impact on the business world.
Sarah Hunter’s Professional Journey
Before taking the reins at Officeworks, Sarah Hunter had a remarkable career in retail and commercial sectors. She has over two decades of leadership experience, with a focus on transforming businesses and driving long-term strategic growth. Hunter’s previous work at Coles, where she held a variety of senior roles, including Financial Controller and General Manager, laid the foundation for her approach to managing large, dynamic businesses.
Hunter’s role as Program Director during the demerger of Coles from Wesfarmers in 2018 was a pivotal moment in her career. The demerger marked a major strategic shift, and Hunter’s successful leadership through this transition earned her significant recognition within the retail and business communities. Her expertise in financial management, strategic planning, and people development has been integral to her success.
Hunter’s career also includes over a decade spent in the UK, where she worked at Gatwick Airport, first as Strategy and Finance Director and later in various senior commercial roles. This international experience has given her a global perspective that continues to influence her decisions at Officeworks.
Visionary Leadership at Officeworks
Since joining Officeworks as Managing Director in 2019, Sarah Hunter has brought her dynamic leadership and vision to the company. Under her leadership, Officeworks has achieved remarkable growth, embracing digital innovation and making significant strides in sustainability and community engagement.
Customer-Centric Approach
One of the cornerstones of Sarah Hunter’s leadership is her commitment to enhancing the customer experience. She has steered Officeworks towards a more customer-centric business model by integrating digital technologies and adopting a more personalized shopping experience. Hunter emphasizes the importance of understanding customer needs and tailoring solutions that meet their demands, whether in-store or online. The company’s expansion into the digital space, including its online platform and mobile applications, has made it easier for customers to access products and services from anywhere.
Technology and Innovation
Under Sarah Hunter’s leadership, Officeworks has made a significant investment in technology to enhance both the customer experience and operational efficiency. The company has adopted new systems and tools to streamline its operations, improve inventory management, and offer better value to customers. Digital platforms have been integrated seamlessly into the business, allowing Officeworks to better meet the evolving needs of modern consumers.
Hunter’s focus on innovation extends to the company’s approach to product offerings. Officeworks has increasingly incorporated smart office solutions, including technology-driven products such as ergonomic furniture, interactive whiteboards, and digital projectors. This focus on innovative office solutions has positioned Officeworks as a leader in providing both traditional office supplies and cutting-edge technology products.
Commitment to Sustainability
In addition to customer experience and innovation, sustainability is a core value for Sarah Hunter. She has been a driving force behind Officeworks’ sustainability initiatives, working to ensure that the company is not only successful but also socially responsible.
Restoring Australia Initiative
One of the standout initiatives during Hunter’s tenure is the “Restoring Australia” campaign, which aims to plant two trees for every one tree used in paper and wood-based products sold. This ambitious program demonstrates Officeworks’ commitment to environmental sustainability and reflects Sarah Hunter’s personal dedication to making a positive impact on the environment. By 2022, the company had already planted over one million trees, with a goal to reach two million by 2025.
Sustainable Product Offerings
Under Hunter’s leadership, Officeworks has also expanded its range of sustainable products. The company now offers a variety of eco-friendly office supplies, including recycled paper, biodegradable pens, and energy-efficient office equipment. Officeworks has embraced a holistic approach to sustainability, ensuring that its products, operations, and corporate culture align with environmental goals.
Hunter’s focus on sustainability extends beyond products. Officeworks has taken steps to reduce its carbon footprint through energy-efficient building designs and renewable energy sourcing. These efforts reflect Hunter’s broader commitment to not only enhancing the company’s bottom line but also contributing positively to the world.
Championing Diversity and Inclusion
Another key area where Sarah Hunter has made a significant impact is in the promotion of diversity and inclusion within the workplace. Hunter is an advocate for creating an inclusive environment where employees from all backgrounds feel valued and respected. She has been a proponent of hiring people based on their values and cultural fit, rather than just skills, believing that a team built on shared values is more likely to succeed in the long run.
Leadership and Gender Equality
As one of the few women in senior leadership positions in the retail industry, Sarah Hunter is also an advocate for gender equality. She actively works to break down barriers for women in business and leadership roles. Hunter’s leadership serves as an inspiration for other women who aspire to follow similar career paths.
Community Engagement and Corporate Social Responsibility
Sarah Hunter has placed a strong emphasis on corporate social responsibility (CSR) at Officeworks, understanding that a business should not only be profitable but also contribute positively to society. Officeworks’ partnerships with organizations like The Smith Family and other charitable groups demonstrate Hunter’s commitment to supporting local communities and providing resources to underprivileged individuals.
Through these partnerships, Officeworks has donated significant amounts of products to schools, students, and other organizations that require support. Sarah Hunter believes that businesses should play an active role in improving the communities in which they operate.
Conclusion
Sarah Hunter’s leadership at Officeworks has been nothing short of transformative. Her ability to innovate, foster a customer-centric business model, and prioritize sustainability and diversity has positioned Officeworks as a forward-thinking, socially responsible company in Australia. Under her guidance, the company has not only strengthened its market position but also contributed positively to society and the environment. As Sarah Hunter continues to lead Officeworks into the future, it is clear that her visionary approach will continue to shape the retail landscape for years to come.